Ethofy Privacy Policy
(last updated: October 2008)

Please read this Privacy Policy before providing any personal information to Ethofy.

Please understand that Ethofy does not oversee and will not be responsible for information you provide to any partner of Ethofy or its clients, such as companies who make products and services available to consumers via websites hosted by Ethofy.  Use of that information is subject to the privacy policy and other guidelines, if any, made available by those companies. 

By submitting information to Ethofy through the website posting this Privacy Policy (the “Site”), you are consenting to the collection, use and transfer of your personal information as described in this Privacy Policy.

Throughout this Privacy Policy, Ethofy is referred to as “Ethofy” or “We/Us,” and you, the end user, are referred to as “You.”

Collection of Your Personal Information

Information You Provide
We collect the personal information that you provide to us when you use the Site.  For example, the information you provide when you sign up for or request information about Ethofy products or services or the products or services of our clients or partners. This information may include your name, street and e-mail address, phone number, credit card information, name of your company and/or employer, your relationships to our customers, etc.

Information that Your Web Browser Sends
We also collect information your web browser sends to us automatically, such as your IP Address, browser type (such as Firefox^® or Internet Explorer^®), language, the time that you accessed the Site, how long you accessed the Site, what web pages you viewed at the Site, and the address of the web page you were visiting when you accessed the Site.  This information does not identify you personally, and we use this information, primarily, to improve the Site. However, if you do create or have created a User Profile (“User Profile”) on the Site, we may link the information provided by your browser to your User Profile and use that combined information as described in the section titled: “Use of Your Personal Information” below. 

Information Collected Using “Cookies” and Other Web Technologies
We may use “cookies,” and similar technologies, such as web beacons, to collect personal information and support the functionality of the Site. The following sections describe how cookies and web beacons function.

Use of Cookies
We may use cookies on this Site to ensure the integrity of the registration process and to personalize the Site. A cookie is a small text file that is placed on your hard disk by a Web page server. Cookies cannot be used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you, and serve two main purposes: 1) maintaining a consistent user experience while you are using the Site (e.g. maintaining your “shopping cart” at on online retailer), and 2) saving your personalized settings so that when you return to the Site, the information you previously provided can be retrieved, and you can easily use the Site's features that you customized.

Some cookies are deleted when you close your browser. Others remain on your computer and allow us to identify your computer, although not you specifically, when you return to the Site. This allows us to improve the Site and tailor it to our customer’s needs.

In some cases, we may choose to link the information collected by our cookies to your User Profile in order to better personalize your experience with the Site and, perhaps, even save you the trouble of having to re-enter information that you already provided to us.

 You have the ability to accept or reject cookies, or to set your browser to alert you when a web site implants a cookie on your computer. If you choose to reject cookies, you may not be able to use interactive features of the Site.

Use of Web Beacons
The Site may contain electronic images known as web beacons to assist in delivering cookies on the Site, allow us to count users who have visited the pages of the Site, domain names that refer users to the Site, and search terms that bring users to the Site. If you create a User Profile, we may link the information collected by web beacons with your User Profile. We use linked information to better personalize your experience while using the Site.

We may also include web beacons in promotional e-mail messages or other marketing materials that we send to you in order to determine whether messages have been opened and acted upon.

Ethofy may also employ web beacons from third parties in order to help us compile aggregated statistics and determine the effectiveness of our promotional campaigns.

Use of Your Personal Information

Protection
 Ethofy uses industry standard measures to protect your personal information that we collect through the Site. However, because neither the Site nor any technological measure is “hacker-proof” you are also responsible for maintaining the security of your personal information and you should take reasonable efforts to protect your personal information from theft, disclosure, or other misuse.

Use
The personal information collected on the Site may be used:

• to provide the service(s) or carry out the transaction(s) you have requested or authorized, including but not limited to providing you information about Ethofy’s or its partners’ products and information;
• to provide you with more effective customer service and/or technical support; to improve the Site and any related Ethofy products or services;
• to make the Site easier to use by eliminating the need for you to repeatedly enter the same information or by customizing the Site to your particular preference or interests, including personalizing your experience on the Site;
• to provide you with important information about the product or service that you are using or for which you’ve expressed interest, including updates and notifications;
• to send you information about other Ethofy products, services, and/or promotions;
• with your permission, to share information with Ethofy partners so they may send you information about their products and services;
• to generate leads;
• as may be required to permit you to access partner web sites to receive products, updates or services, including in connection with keys, providing you with access codes or other information;
• for security, credit or fraud prevention purposes;
• for any other purposes outlined in this Privacy Policy.
• to register your purchase/relationship with the manufacturer or service provider for warranty, technical support or similar purposes;
• to renew subscriptions for products or services, as applicable;

 

Clients
We may provide your personal information to the Ethofy client whose content you use on the Site, both for the client’s own business purposes, as well as for warranty, technical support, after sales service, or similar purposes.  We will provide any Ethofy client who receives your personal information any privacy preferences that you have indicated to us.  Except for the client’s adherence to the privacy preferences that you have expressed on the Site, our clients’ privacy policies will govern how our clients use and protects your personal information.

Partners and other Third Parties
We may occasionally hire other companies to provide services on our behalf, such as web site hosting, packaging, mailing and delivering, answering customer questions about products and services, processing payments, detecting and preventing fraud, and sending information about our products, special offers, and other new services. We will only provide those companies the personal information they need to deliver the service.

Disclosure to Comply with Legal Requirements and/or to Protect Ethofy and/or Other Third Parties
We may disclose personal information if required to do so by law or in the good faith belief that such action is necessary to (a) conform to the edicts of the law or comply with legal process served on Ethofy or the Site; (b) protect and defend the rights or property of Ethofy and/or the Site, including but not limited to the prevention or investigation of a possible crime; or (c) act in urgent circumstances to protect the personal safety of users of Ethofy products or members of the public. We further reserve the right to report to any law enforcement or governmental agency any activities, and any personal information associated therewith, that, in good faith, we believe to be unlawful. We may make such a report without notifying you.

Disclosure due to Corporate Events
We also reserve the right to transfer your personal information to another company in the event of an acquisition (of stock or assets) of Ethofy, a merger, or other similar corporate event, including but not limited to reorganization, restructuring, or dissolution. In the event of such transfer, Ethofy will exercise commercially reasonable efforts to ensure that this Privacy Policy or another policy that protects your information to the same or similar extent will continue to apply to the personal information that you have provided us.

Personal information collected on the Site may be stored and processed in the United States or any other country in which Ethofy or agents maintain facilities, and BY USING THE SITE, YOU CONSENT TO ANY SUCH TRANSFER OF INFORMATION.

Control of Your Personal Information

Except as otherwise described in this Privacy Policy, we will not share personal information you provide on the Site.

Retention of Personal Information
We will keep your personal Information for as long as is necessary to fulfill the purposes for which it was originally collected, or as long as permitted by applicable law.

Changes to this Privacy Policy
We may occasionally update this Privacy Policy. When we do, we will also revise the "last updated" date at the top of the Privacy Policy. We will endeavor to make reasonable efforts to make you aware of any major changes to this Privacy Policy. However, we encourage you to periodically review this Privacy Policy to stay informed about how we are helping to protect the personal information we collect. Your continued use of the service constitutes your agreement to this Privacy Policy and any updates.

Applicability
This Privacy Policy applies only to personal information collected through the Site, or any other site on which this Privacy Policy is posted. This Site may contain links to other web sites, including those of partners, customers, or even unrelated third parties. Unless posted there, this Privacy Policy does not apply to any other web site including any site to which the Site may link or any site belonging to our partners, service provider companies, or clients.

Children’s Privacy

This website is not directed at nor targeted to children. If you have not reached the age of majority, you may not use this website without supervision by an adult.

Ethofy is committed to complying with all relevant legislation regarding the protection of children and their personal information online, including the Children’s On-line Privacy Protection Act in the United States. If you believe that Ethofy has received information from a child or other person who is not of majority age in their relevant jurisdiction, please contact us at privacy@ethofy.com and we will take all reasonable efforts to remove the information.

Governing Law
This Privacy Policy is governed by the law of the state of Washington, United States of America, without regard to conflict of law principles.

Contact Information
Ethofy welcomes your comments regarding this Privacy Policy. If you have questions about this statement or believe that we have not adhered to it, please contact us by clicking here: privacy@ethofy.com

Or feel free to contact us at the following address:

720 3rd Avenue
Suite 1510
Seattle, WA 98104